Watch the Thai Commercial That Has Half the World Sobbing Uncontrollably Can you handle it?

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With almost 6 million hits in just a few days, the ad is getting lots of press. The tagline is, "Giving is the best communication." It's not entirely clear (at least in the ad) how that relates to a mobile company, but frankly, it doesn't need to. The buzz (and the vague hope that it will encourage random acts of kindness among viewers) is all that really matters
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Source: AdWeek/AdFreak