In this day and age we take for granted that Computer Generated Imagery is likely behind the special effects we see in movies and on television. The video below illustrates how with ingenuity and coordination, riggers and grips can still blow our minds.
You will probably need to view this a couple of times to follow all that is going on here.
How They Made The Old Spice "I'm On A Horse" Commercial
Published on Jun 7, 2014 Cody Michel
I LOVED this commercial the second I saw it. But what makes so much cooler, is the fact that it was shot entirely practically, except for the stuff in his hand. ps. I'm aware this isn't video of the take they actually used, but it's so well choreographed that it hardly makes a difference. Original Camera Footage: https://www.youtube.com/watch?v=ux4C-...
View the Behind The Scenes Portion Only below.
The man your man could smell like: behind the scenes