Winner of 2011 Grammy Award for Best Urban/Alternative Performance
The official music video was released on September 1, 2010 and was directed by Matt Stawski. Taking place in a diner, the video chronicles Cee Lo's misadventures with a girl he has a crush, known as "The Heartbreaker" throughout the video. In the beginning, a young Cee Lo goes into the diner with his parents and goes up to the Heartbreaker, who is sitting with another boy. He offers to let the Heartbreaker play with his toy garbage truck, but she ignores him and walks away with the other boy, who has a toy Ferrari F40. In his high school years, Cee Lo works at the diner as a chef. He attempts to woo the Heartbreaker with a bouquet of flowers but slips on fries deliberately dropped by another boy. The flowers fly out of his hand and land on a much younger girl's lap. During his college years, Cee Lo studies in the diner with another woman (implied to be his music tutor). He then attempts to woo the Heartbreaker by having the waitress draw a heart-shaped ketchup mark on her hot dog plate, but the Heartbreaker approaches him with a basket of fries and spills them on his shirt, leaving a large ketchup stain on it. However, it is worth noting that there was clearly no ketchup on the fries before this. Cee Lo then goes through an epiphany in his life and the video fast-forwards to present day, when Cee Lo is now known as "The Lady Killer" and has a fancy car with his backup singers in the back seat. He drives past the diner to find the Heartbreaker working there, sweeping the front entrance while others are dancing behind her. Cee Lo waves at the Heartbreaker before driving away. He waves at the camera and the words "The Lady Killer" appear.
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